If your business website hasn’t been working as hard for you as you think it could, it’s time to step back and analyze. Sometimes, what you want your website to do isn’t the best way to serve consumers or to do well on the search engines. The ideas below will help you get your site into tip-top shape to get that traffic and convert those leads.
Search engine optimization, or SEO, is important, but it’s more than just stuffing your website with keywords; although, you should update your meta descriptions for every page on your site. It means getting quality backlinks and deep linking to your own content, which should have enough length for Google to index it. Even your URL structure affects SEO. Your pages should use keywords in the URLs rather than random numbers, and while you can use dates as well, consider whether your visitors will really benefit from that URL structure.
Additional SEO measures include bolding important phrases, breaking up text with lists and heading and incorporating images, which should always have alt text attributes set up. You can also spread the linkjuice in your website by adding the noindex attribute to pages that need to be on your site but don’t need to be indexed by search engines. Finally, the more quickly your business website loads, the better.
This bears mentioning both for search engine value and for your readers, who want to know where they are, how they got there and where to go from here. Your navigation should be uniform and easy to understand. While you might want to highlight some pages on your site, think about how useful your readers will find those pages, especially on mobile browsers with little screen real estate. Provide visitors the best experience ever by allowing them to find their content with as few clicks as possible. This might mean allowing shoppers to check out as guests rather than signing up if your website is one for eCommerce. Breadcrumb navigation at the top and/bottom of your pages also shows visitors where they are in relation to your home page and main categories of your website. Visitors should never
Not that long ago, a mobile-friendly website meant you sent visitors to a completely different version of your website, and you may have needed a different version for the various browsers and devices out there. Now, thanks to developments like CSS3, you can use media queries to make one version of your site work for your visitor regardless of their screen size. Chances are, you can adapt your current theme to one that’s mobile-friendly with some additional CSS, but if you can’t, it’s worth hiring someone to revamp your Web design. After all, as many as half of all consumers use their tablets and smartphones as their main connected device.
Don’t Forget Your Call to Action
Don’t leave it to the visitor to contact you or make a purchase. Readers want to know what to do next and want to be able to do it with the easiest means possible. So add on to the end of that block of text. Play with fonts, position and colors, but whatever you do, don’t forget your call to action.
Does your website have all the key elements? If no, THP Creative would be happy to accommodate your needs. You can depend on THP to lead you through this digital age. Our experience includes website design. Our goal for you includes creating a website that converts and we have the necessary skills and expertise needed to drive more traffic, convert more sales and increase your ROI. Call us today to see how we can help you further: 770-483-5973