Category Archives: Printing

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An Effective Tagline Makes a Difference on Print Materials

When you’re creating and promoting your company, your business name is important. However, the tagline that you choose can support the ideals behind your brand. On the other hand, a tagline that hasn’t had much thought put into it can…

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How to Create a Direct Marketing Campaign

Here are some tips for creating a direct mail campaign. 1.         Create a Campaign Theme Campaign themes should be designed to incorporate several marketing messages into one. Visual presentation is a critical part of creating an effective campaign. With a…

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Three Characteristics of a Great Business Card

Business cards are the first opportunity to present yourself and your company to a customer. Your business card must make an impact on the receiver. It should relay a great deal of information about yourself and your company within a…

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