Are you a member of Instagram, yet? Or does your company simply view this photo-sharing site as a passing fad that people only use to post photos of their cats and dinner? While more personal users than companies seem to be on the social media service, you can use Instragram for marketing if you’re not afraid of getting a little creative.
The basis of Instagram is imagery, so you have to be able to make your point in an image. Of course, if you’re selling a product, you can post basic product photos, but why not make it interesting? If you’re giving a presentation or attending an expo, take a shot of your booth or table. Post macro shots of new products, encouraging viewers to guess what your company is up to. Show how much work it goes into running the office, making your product or connecting with consumers. Visitors love insights into your company that show you’re real people, too.
You can also attract followers by providing promo or coupon codes directly in your photos. If fans look close enough, will they snag a code that will save them 15% off their next purchase? That’s certainly something that will keep visitors paying attention to detail and coming back for more!
Include Your Fans
Show fans and users making their lives better because of your product. Consumers love when they submit photos and companies use them like Virgin America does when travelers submit photos of their experiences in air. It makes buyers feel important, which you should already be doing. You might just find people using your products in ways you hadn’t anticipated, too!
Just how do you get those photos? One of the easiest ways is by hosting a contest. Have people follow you on Instagram and come up with a catchy hashtags that they should use when entering your giveaway. Have your staff pick your favorites or narrow down the images to a handful that you display on your website, encouraging others to vote on their favorite shots! What sort of rewards do people want? Perhaps some free product. If you have a big enough marketing budget, electronics and gifts cards always attract a lot of attention visit here.
Make Yourself Visible
Since November of last year, you now have a Web-based Instagram profile. Before this, users could only access all of your uploaded photos if they had the app on their mobile devices. This means that even non-members can browse your publicly-available content. Make sure to complete your profile with cover photo and user avatar, just like you would on Facebook. This space allows you to paint your company as fun but hardworking and customer-oriented. Of course, you’ll want to add your website URL to your profile for anyone to click on. If you do grab their attention, they may want to know more about your company.
Expand your online marketing effort by simply adding a hashtag. You never know who’s going to stumble across your photos, and while your photo subjects might be clear to you, not everyonethinks the same. Hashtags help explain exactly what’s going on in your photos. One of the perks of Instagram is that users typically forward their uploads to other social networks, including Facebook and Twitter. Now that Facebook officially supports hashtags, anything you tag on Instagram and share to Facebook becomes instantly searchable by people who don’t follow you.
If any of your hashtags or photos become popular on Instagram, you could see some serious traffic to your Instagram profile and, by association, your website. It’s up to you to turn those leads into sales, but if you need assistance THP Creative can help you to develop and manage an effective social media marketing program. Our goal for you includes gaining higher rankings and we have the necessary skills and expertise needed to drive more traffic, convert more sales and increase your ROI.
Call us today to see how we can help you further: 770-483-5973